Ferrari introduced its first electric model, the Luce, at an event in Rome with a starting price of $640,000. Shares in the company fell more than 7 percent on the day of the announcement, extending a nearly 27 percent decline over the prior twelve months. Rivals Porsche and Lamborghini have previously scaled back their own electric-vehicle timelines citing weak demand.
“Ferrari unveils its first electric car - and it comes with a $640,000 price tag”
Read at CNN →“Ferrari shares fall 7% after luxury carmaker launches first fully electric vehicle”
Read at CNBC →No right-leaning sources covered this
The $640,000 price and immediate share-price drop illustrate the limits of luxury markets in driving climate progress and underscore the class character of green consumption.
“Need for state-led industrial policy and redistribution rather than voluntary corporate or elite action”
Investor reaction and rival scale-backs show continued consumer preference for internal-combustion performance over mandated electrification.
“Regulatory and ESG pressures forcing brands to compromise core identity against real customer preferences”
Share-price movement and rival decisions demonstrate market discipline and consumer freedom to reject products that do not match preferences.
“Risks of firms anticipating regulatory pressure instead of responding to price signals”
All three views overstate the launch as a referendum on electrification while ignoring the pre-existing 27 percent annual decline and Ferrari’s regulatory and technical constraints.
“Narrow price reaction converted into broader policy conclusions without isolating causality or examining core combustion margins”
Ratings by MBFC
Ferrari Unveils First Fully Electric Vehicle Named Luce in Rome You are here