Framing Analysis
Ferrari has unveiled the Luce, its first electric vehicle and second four-door model, featuring four motors producing 1,035 horsepower and a starting price of €550,000 in Italy. The design originated from a collaboration with Jony Ive and Marc Newson at LoveFrom, which set the project's direction from the start. The five-seat vehicle includes amplified rear-motor vibrations for sound and has no U.S. price set.