Axios reports that UFC CEO Dana White stated the organization sells 'holy sh*t moments' and that TKO, UFC's parent company, will stage the first professional sporting event on the White House South Lawn at a projected cost exceeding $60 million. Trump appeared at UFC 287 days after his 2023 indictment and at UFC 302 two days after his 2024 conviction. UFC maintains a $7.7 billion rights deal with Paramount and partnerships with the FBI and State Department.