Framing Analysis
Tim Cook became Apple CEO in August 2011 when the company's market capitalization stood at $347 billion and its stock price was $13.35. Under his leadership, Apple's stock rose 2,272 percent, market capitalization reached $4.7 trillion, annual revenue more than quadrupled, and the company accumulated more than 1.5 billion paid subscriptions. John Ternus officially became CEO on Tuesday.