Framing Analysis
Sony Pictures' Spider-Man: Brand New Day is forecast to generate roughly $355 million in North American ticket sales and $572 million overseas during its opening weekend, for a global total of about $927 million. The PG-13 film, directed by Destin Daniel Cretton with a screenplay by Chris McKenna and Erik Sommers, carries an estimated $225 million production budget and is expected to play in 73,500 overseas locations. These figures would place the release second only to Avengers: Endgame's 2019 domestic debut among North American openings.