Framing Analysis
Seoul police raided Starbucks Korea headquarters on Wednesday as part of an investigation into a May promotional campaign for tank tumblers that referenced the Gwangju Uprising. The company’s internal review found no evidence of wrongdoing, yet the Shinsegae Group chairman and Starbucks Korea CEO resigned following public statements from President Lee Jae-myung. South Korea is Starbucks’ third-largest market after the United States and China.