Framing Analysis
The New York Times reported adding approximately 280,000 digital-only subscribers in the second quarter, down from 310,000 in the prior period, bringing its total subscriber count to 13.35 million. Shares fell more than 13 percent following the results, while the company maintained its target of 15 million subscribers by the end of next year. Revenue increased, and the company dropped its paywall for FIFA World Cup coverage on The Athletic.