Meta launched the Muse AI image generation model on Tuesday, enabling creation of new images from public Instagram photos. An opt-out setting exists in the Instagram app under Sharing and reuse, but it does not remove previously generated images. Meta did not respond to requests for comment on the rollout.
Meta’s default settings prioritize model development over user consent and increase risks of targeted harassment through deepfakes.
“Corporate extraction of personal data and power imbalances affecting vulnerable groups”
Conservative
The rollout reflects Silicon Valley disregard for individual property rights in one’s likeness and meaningful privacy boundaries.
“Erosion of consent norms and risks to ordinary individuals from political or personal misuse”
Libertarian
Muse expands corporate power by repurposing publicly posted images without affirmative consent and limits user exit rights.
“Platform defaults that undermine individual control over personal data and image”
Devil's Advocate
Analyses overlook Instagram’s existing terms of service and the longstanding treatment of public data as reusable, while asserting harms without documented Muse-specific cases.
“User agency, platform terms, and technical distinctions between reference use and training”