The Maharashtra FDA has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff regarding advertisements for Vimal Elaichi under the Food Safety and Standards Act, 2006. Both Times of India and Hindustan Times report the notices target potential surrogate promotion of pan masala, which is prohibited in the state. Discrepancies exist on the exact issuance date, and some details remain unverified.