Google introduced the Pixel Tag at the Made by Google ’26 event. The device costs $29 individually or $99 for a four-pack, goes on sale November 11, measures 1.1 by 1.8 by 0.2 inches, weighs 0.4 ounces, carries an IP67 rating, uses CR2032 batteries with over one year of life, and connects to the Find Hub network via UWB and Bluetooth 6.0.
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The launch challenges Apple’s AirTag dominance and may expand access to tracking tools while raising privacy concerns around location data.
“Market competition as a check on monopoly power and potential surveillance risks”
Consumer choice and rival products drive innovation without regulatory intervention, though Google’s data practices warrant caution.
“Free enterprise outcomes and engineering practicality over equity critiques”
The device expands voluntary consumer options across competing networks rather than locking users into one ecosystem.
“Individual choice and rivalry among private actors”
All views accept the premise of meaningful competition while overlooking shared technical vulnerabilities and ecosystem lock-in.
“Duopoly convergence on identical hardware and data models rather than genuine differentiation”
Ratings by MBFC