Framing Analysis
Apple introduced the Upgrade leasing program in partnership with Klarna, allowing US customers to lease iPhones starting at $17.99 per month after a soft credit check. The program offers 1- or 2-year terms on iPhones and similar options for other Apple products, with choices to keep the device, pay early, or upgrade. It follows recent price increases on Macs and iPads attributed to memory and storage shortages.